Gut Check: A Reference Guide For Spotting False Weight Loss Claims
January 9, 2014  | 
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Now that the holidays are behind us, misleading ads for weight loss products, programs and services are bombarding us faster than we can make sense of them. In an effort to protect consumers, the FTC has compiled a list of seven statements that experts say simply can’t be true. If you spot one of these claims in an ad for a weight loss product or service, it’s likely to be a tip-off to deception.

If you encounter one of these seven claims, do a Gut Check:
1. causes weight loss of two pounds or more a week for a month or more without dieting or exercise;
2. causes substantial weight loss no matter what or how much the consumer eats;
3. causes permanent weight loss even after the consumer stops using product;
4. blocks the absorption of fat or calories to enable consumers to lose substantial weight;
5. safely enables consumers to lose more than three pounds per week for more than four weeks;
6. causes substantial weight loss for all users; or
7. causes substantial weight loss by wearing a product on the body or rubbing it into the skin.

Losing weight or changing your eating habits doesn't have to be difficult. It’s a marrying of science and your own personal lifestyle and food preferences. IT'S POSSIBLE. 
Here's to a healthier you in 2014!